Technical Strategy

The explosion of AI capabilities has compressed timelines and expanded possibilities. What took months now takes weeks. What seemed impossible is now routine. In this environment, strategy isn’t about predicting the future—it’s about building the capacity to adapt faster than change.

I help engineering leaders develop technical strategies that align teams, enable rapid iteration, and create sustainable competitive advantage.

Published Values and Product Strategy

A clear articulation of what your organization believes and where it’s headed—not abstract statements, but practical guidelines that inform daily decisions. Your team will know how to make trade-offs when you’re not in the room.

Metrics and Targets with Clear Checkpoints

Measurable goals that connect technical work to business outcomes. Regular checkpoints that surface problems early and create opportunities to adjust course before small issues become big ones.

A Process to Adapt to Change

Strategy that expects change rather than resisting it. A system for gathering signals, evaluating options, and making decisions quickly—so you can respond to AI advances, market shifts, and competitive moves without losing momentum.

20 Years Leading Technical Strategy

At Ookla, I helped transform a Flash website into the de facto consumer app for network performance (80M+ MAU, 12% YoY growth). I led the strategy to transition from ad-based to subscription revenue, growing the business to $150M revenue with 25% year-over-year growth.

Strategy That Ships

I don’t create strategies that sit on shelves. I’ve collaborated with Product, Design, and Marketing to develop personas, articulate value propositions, lay out roadmaps, and prioritize features. I understand the gap between strategy and execution—and how to close it.

Technical Due Diligence Expertise

I’ve performed technical due diligence leading to acquisitions worth hundreds of millions of dollars. I know how to evaluate technology, teams, and technical debt—and how to integrate acquired capabilities into a coherent strategy.

AI Opportunity Overload

Every week brings new AI capabilities. You know you need to adapt, but you’re not sure where to start or how to evaluate the real opportunities versus the hype. You need a framework for making decisions.

Misaligned Priorities

Engineering is building things that don’t seem to connect to business goals. Product and engineering speak different languages. You need a strategy that creates shared understanding and focuses effort.

Growth Without Direction

You’ve succeeded, but you’re not sure what comes next. The team is busy, but you’re not confident the work adds up to a coherent direction. You need to step back and chart a course.

I’ve navigated these challenges across consumer products, enterprise SaaS, and platform businesses. Let’s define a project with clear goals and build the strategy your organization needs.